about minerva

Minerva is a creative brand and digital design studio based in Rochester. We consult, we design, and we develop, all in-house. We call ourselves a studio and not an agency. What’s the difference? We’re smaller, more efficient and more effective.



We love solving problems in two integrated areas: design and development.

In our twenty years as a company we have seen changes in culture, technology and generations but our commitment to clean, organized and systematic design has made our work timeless and effective across any medium.

Good design can entice someone to read a company brochure because of excellent typography or can encourage an online shopper to click a Buy Now button because of a clear visual hierarchy. Design matters.


Design strategy
Brand identity and logos
Corporate communications
Brochures & sales materials
Traditional print advertising
Digital display ads
Website design
App design & concepting
User experience design
User interface design

Our programming solutions are custom tailored to each client’s unique needs and are a delicate balance of functionality, usability, integration, user experience and budget.

Whether you want to build a simple B2B website, track complex e-commerce analytics or integrate an enterprise system database into a digital solution, we can develop it. Our team is the best combination of technical intelligence and user-focused thinking.


Technical strategy & consulting
Front end web development
Back end database development
Enterprise systems integration
Content management systems
E-Commerce solutions
iOS/Droid App development
SEO & analytics tools integration
Email marketing
Digital rapid prototying


Mike Minerva
Owner & Design Director, Mike Minerva founded the studio in 1994 in San Francisco after studying design at American University in Washington, D.C. His small design studio quickly gained large clients including Wells Fargo, Intuit, HP and Palm as well as non-profit organizations such as The California Academy of Sciences and the San Francisco Ballet. In 2002, Mike relocated the studio to Rochester where he proudly added Sun Microsystems, Nalgene, Serotta Bicycles, Thermo Scientific, NEMO Equipment and others to the client roster.

Mike stays busy outside of the studio by spending his time with his wife and three children, repairing (swearing at) his 1920's Tudor, and racing his bicycle. Mike is also an Adjunct Professor at the RIT School of Design.

Kevin Siebert
Digital Director, Kevin Siebert plans, designs, and develops all things interactive at Minerva. His love affair with technology started in high school when he was a n00b h@ck3r. After spending four years honing his skills (and reaching l337 status) in Rochester Institute of Technology's Graphic Design BFA program, Kevin began his career at Partners & Napier. Over the course of seven years at Partners, he worked on campaigns for Kodak, Constellation Wines, Bausch+Lomb, Green Mountain Coffee Roasters, Excellus Blue Cross, Iron Mountain, UPS, Sanmina and Lufthansa. At Minerva, Kevin spends his days working with HTML5, CSS3, AngularJS, PHP, MySQL, jQuery, and developing mobile apps for iOS and Droid, except for Wednesday afternoons when he can be found hanging out in the comic book shop next door.